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NEW QUESTION 37
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.
- A. Video Insights
- B. Advertising Insights
- C. People Insights
- D. Vertical Insights
- E. Instagram Insights
Answer: B,C,D
Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.
NEW QUESTION 38
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Use attention-grabbing video ads on Instagram to new audiences.
- B. Create app install campaigns for people who have visited the website.
- C. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
- D. Use conversion ads to the checkout page for new audiences.
- E. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- F. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
Answer: A,C,E,F
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION 39
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Facebook Marketing Partners and Insertion Orders.
- B. Facebook Marketing Partners and Ad Auction.
- C. Facebook Auction and Facebook Marketing Partners.
- D. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- E. Power Editor, Ad Auction, and Marketing Partners.
Answer: D
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION 40
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